In 2019, Google’s mobile users accounted for 63% of searches
After waiting just 2 seconds, 50% of users leave a site before it loads and 12% for every second after
The first three results in a Google search receive nearly a third of all clicks
From mobile apps to responsive websites that look and perform great on any device, we design web and mobile user experiences that are as beautiful as they are intuitive
Rather than sprinkling SEO as a layer on top, we employ advanced search engine optimization techniques starting with the foundation of your website. This makes ‘Google friendliness’ a part of your site’s DNA.
Our SEO and design strategies are deeply rooted in project-specific research. By relying on custom reports of human and user behavior, we can improve the predictability of our outcomes for success
Designing without data is like trying to drive a car blindfolded; you have to make big decisions just based on feeling. Even the most successful race-car drivers in the world wouldn’t dream of it. That’s because without information, we aren’t able to predict the outcome of our choices.
Data-driven design is like taking the blindfold off; your knowledge, confidence, and chances of winning increase dramatically. That’s because tough decisions are easier to make with more information.
Fortunately, we literally live in “the information age,” with more data available to us than ever before. Consequently, If you know what to look for, how to find it, and how to effectively apply it, you can nearly predict success. The vast majority of your competitors don’t or don’t know how to do this, which gives you a TON of leverage. Now that you know how to get ahead, how could you ever want to do anything less?
When most of us hear the word "design" we typically associate it with aesthetically pleasing imagery, creativity, and subjectivity/taste. While design can certainly make use of those things, it is also responsible for much more. Airports, for example, are functionally designed to communicate crucial information quickly and constantly, and keep you aware of your location at all times. If you've ever been lost in one, you probably wouldn't say it was a pleasant experience. Maybe the signs were confusing, and you went the wrong way a few times only to find yourself late. If I asked you to rate and comment on your experience and you said "terrible," what if I replied with, "I don't understand... did you not see how clean the floors were? What about the trendy new sinks in the restroom? would you prefer different artwork in the hallways?" To which you might respond with, "what?! Those things don't help me get where I need to go!" Well, we would call that a poor user experience. Aesthetics can't compensate for difficult operation. Unlike airports, your competitors are a finger tap away from each other and easy to jump between. Now more than ever, you need beauty, brains, and braun. Fortunately, you have help (us!) to figure it out for you, and once you have it there is little that can stop you.
If your phone isn't ringing and you aren't showing up in your own Google searches, your SEO strategy isn't working. Building your site ourselves gives us the advantage of intertwining SEO into its DNA rather than applying it after the fact. SEO is multifaceted and we tackle it strategically from both inside and outside your website, in effective and ethical ways that don't risk hurting your brand. We first learn about you and your goals, then partner withh you to form a tentative strategy for online initiatives like SEO. This enables us to build a more complete and cohesive picture that represents all of who you are to Google.
Small businesses tend to view research as a luxury, but 1) it gives you hard data on how to be more competitive, and 2) it's not that expensive. More data exists on your customers than ever before, so there is very little guesswork needing to be done. You don't need to pay high dollar for someone with great intuition, you just need the right data. And it's there... it's all there.
Atlanta, GA
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