Designing without data is like trying to drive a car blindfolded; you have to make big decisions just based on feeling. Even the most successful race-car drivers in the world wouldn’t dream of it. That’s because without information, we aren’t able to predict the outcome of our choices.
Data-driven design is like taking the blindfold off; your knowledge, confidence, and chances of winning increase dramatically. That’s because tough decisions are easier to make with more information.
Fortunately, we literally live in “the information age,” with more data available to us than ever before. Consequently, If you know what to look for, how to find it, and how to effectively apply it, you can nearly predict success. The vast majority of your competitors don’t or don’t know how to do this, which gives you a TON of leverage. Now that you know how to get ahead, how could you ever want to do anything less?